TW4’s exclusive CircModel software offers sophisticated circulation modelling processes that enable you to:

• generate monthly forecasts, based on new subscriptions and renewal business
• track your average net paid-out for 24 to 36 months, based on predictive modelling
• undertake easy ‘what if’ forecasting, estimating the effect of price increases, hard versus soft offers, shifts in renewal patterns and so on
• conduct life-time value analyses to assess which sources are best to achieve longer-term payback
• model new business developments such as partnerships and continuous service

The benefits that you achieve include the ability to model on detailed data groups, access to advanced forecasting methods and the production of both custom and standard reports.

CircManager decision support system

CircModel is linked to our CircManager reporting tool, which enables you to assess the effectiveness of marketing campaigns as an aid to more effective decision-making.

CircManager is a highly sophisticated decision-support process that will enable you to analyse the effectiveness of different marketing campaigns for subscription magazines. Already used by over 400 marketers to make informed business-critical decisions about their programmes, CircManager is a reporting tool that takes decision-making to the next level.

Among the features of CircManager are that it:

• is configurable to any data source input
• produces standard reports quickly and efficiently, using formats developed for leading subscription magazines
• delivers customisable ad-hoc reports, using 1400+ variables
• can be downloaded in Excel format for easy printing
• provides information and features across title and source of business
• is accessible via the Internet