Database management
We know that a magazine’s subscription database or a direct marketing company’s customer database is one of its most valuable assets. We have developed highly sophisticated and streamlined processes to ensure fast, accurate and secure data entry.
We use a wide range of data acquisition methods from traditional keying of information through to high-speed scanning. We will also work with you as your marketing partner to advise on ways of maximising your database, using this valuable asset to develop into new market areas, and to ensure continuity business or market extensions as appropriate. We understand the value of databases – and how to leverage this for your benefit.
And because we know the value of your database, we recognise your need for total security. Each client’s data is stored in physically different databases, with security processes installed to ensure that there is no ‘leakage’ between different clients’ information.
As part of our comprehensive service, our proprietary QUASAR system (Quick Access and Retrieval) offers a full suite of database reports, in a format to match your internal systems.
